Bennane Shore Branding
Simpsinns | Tartan Army | West Coast Links | Bennane Shore
- Corporate Branding and Logo Design
- Website for Leisure Club and Caravan park
- Complementary Print - Folders, Inserts and Brochures
- Design of adverts for press campaign
- View Bennane Shore website
When the owners of Bennane Shore first apporached The Edge there was an idea of what they wished the new branding to achieve and over the subsequent three or four months the corproate image evolved and developed alongside the construction work resulting in a fully integrated on and off line marketing campaign from day one.
The website was complemented by a full range of stationery and marketing materials. The brief required flexibility to ensure that appropriate materials went to appropriate markets. The new leisure club was being aimed at the local market and required high volume leaflet distribution; the caravan sales required more specific inserts and a full colour double sided folder. In addition we designed gift vouchers, membership forms and even fully branded Direct Debit forms!
The results were beyond even our expectations and proved that corporate branding can be as appropriate for the independant operator as it is for the multi national operator. And if planned properly from the outset needn't cost a fortune.
