Briefing
Build Your Customer Communications with E-mail Marketing
Keep your customers informed; Make them feel important
It is not enough just to develop a website - it is increasingly essential that you can communicate with your previous clients or site visitors simply and frequently. Email marketing complements your on and off line marketing strategies and should be developed as an integral part of the business marketing plan. The Edge has been using Email Marketing by Constant Contact for both its own communications and those of its clients for a number of years now. It is an easy, effective, and highly affordable way to get your message out to your customers, clients, or members. You can create high-impact, professional-looking emails—quickly and with no technical expertise. And, most importantly, you'll build strong connections with your target audience that lead to referrals, repeat business and loyalty.
With Email Marketing by Constant Contact, you can:
- Choose from more than 300 easily customised email templates—or we at The Edge can create your own from scratch.
- Create highly visual, professional-looking email newsletters and promotions in just minutes.
- Drive more traffic to your website with focused, targeted email communications.
- Build and manage your email list: import existing customer lists, add names individually, or capture contact information from website visitors.
- Measure your email campaign results instantly-check click-through rates, review new subscribers, and see who opened and clicked on each link so you can tailor your follow-up communications.
- Send automated communications to new sign-ups via an auto responder tool.
- Communicate with your audience with confidence, knowing that Constant Contact will take care of getting your email delivered and keep you CAN-SPAM compliant.
Set up
The Edge will set up all aspects of your ConstantContact campaign to ensure that you’re ready to start emailing your target markets immediately.
We will
- Design your sign up box to encourage site visitors to leave their address and provide your web developer with the code to embed into your site
- Design your introductory sign up details page to match the colours of your website
- Create your mailing distribution lists to allow you to target your message most effectively
- Design two different styles of newsletters around your website and brand to ensure your message complements your marketing materials
- Provide two hours of telephone training and support in the first month of set up.
Cost:
The Email Marketing programme has a set up fee of £395 and includes all of the above. There is a monthly charge for the use of the system dependant on the number of email contacts in your database and this starts from as little as £10 per month and you can cancel at any time. You can also prepay and make further savings. Click for your free trial or visit our website.