Building Website Traffic with Google Adwords

It's not the size of the dog in the fight; it's the size of the fight in the dog. Mark Twain

Pay per Click campaigns through targeted advertising can, for certain, increase convertible traffic to your website. It however should never be seen as a replacement for good content and strong search engineoptimisation on your site. It must be planned as a supplement to work on natural listings in the key search engines.Costs

Targeting your Customers with Keywords and Phrases

Pay per Click advertising is used to increase the visibility of your website’s products using targeted keywords and phrases being used by your potential customers through targeted online marketing using Google Adwords.

Flexibility and manageability are major benefits to Pay per Click (PPC) models but the cost can get out of control. Campaigns such as Google Adwords allow the management of keywords, spending limits, and payments. Because advertisers pay per click, instead of paying a flat fee for a set duration, this format offers more flexibility in its use.

The key consideration in creating an Adwords campaign is primarily one of cost. Pay per Click campaigns should be used to supplement the generic listings achieved by the website and not in any way replace the work required to ensure your site is found in standard non paid for listings. This is paid advertising and like any paid advertising it will have variable results. In that respect it is no different from radio, press or television. The key difference however is it can be very accurately tracked and monitored.

Over the initial three month period our Google Adwords programme can help you combine a strong generic search engine optimisation programme with a highly targeted paid advertising support campaign.

The Edge Pay per Click Service includes:

Analysis of the business’ online competition
Creation of an online advertising campaign for the business in various markets

Adwords Service Agreement

The minimum period for the campaign is three months.
The Edge may require FTP access to the website and will amend and update tags and content where appropriate.
Provision of monthly Google Analytics and Adwords report

A basic Pay Per Click Campaign process would include:

Create a campaign for the business reviewed quarterly
Create an “ad group” for each of your key product or promotional areas
Identify Target Countries and language preferences
Identify maximum spend per click and budgets
Manage and communicate monthly activity reports

The Edge will manage all aspects of the Adwords campaign including the creation of a monthly report on the campaign. for an initial set up fee. We will setup your campaign and manage it for an initial three month period, providing you with summarised monthly reports on how your campaigns are performing, together with recommendations for improvement.

Beyond the initial three month period, continued management of your campaign is available on a monthly fee basis.

The business should commit to a minimum spend on a pay per click campaign - businesses need to see their onlin advertising in the same way that they would view their off line advertising in print or radio media and take it seriously.

Realistic budgets should be discussed on an ongoing basis and amended as the business conditions dictate. The advertising costs are paid directly to Google through your credit card or bank account.

Combined with a pro-active online campaign using content management and our Relationship Builder tools a PPC campaign will very easily pay for itself and increase the profile of the business in its key target markets substantially.