Briefings

It's not the size of the dog in the fight; it's the size of the fight in the dog. Mark Twain

Relationship Builder

Using Social Media to Develop Your Business

  • Identify the key brand values to be promoted by the business and develop the appropriate communication style and tone

  • Create or update accounts for each of the appropriate social media websites

  • Integrate analytical ROI tracking of traffic and online sales and advise on how best to monitor results and maximise returns

  • Deliver support and Briefings to key staff on managing each account or provide a managed service maintaining relationships on clients behalf

Web 2.0, Social media or User Generated Content are the (off-putting) terms describing the trend that aims to enhance creativity, information sharing, and, most notably, collaboration among users.

If this means nothing to you then perhaps the names Tripadvisor, Facebook & Twitter will. Have a look at how we at The Edge are using our social media to build our own relationships

In short the trend allows your website and content to become more visible through a mix of new, fresh and dynamic links and content. Comments, images and narrative; all have the ability to generate increased interest, awareness and site visibility. In turn this then allows the creation of strong niche product for online conversion through your website and other sales channels..

These social media websites boast global membership counted in the 100’s of Millions, how many of them are your customers, how many of them have posted pictures, videos or reviews of your business? If they are happy to do this without you, think about how more meaningful it would be for them (and you) to do this every day! 

Relationship Builder allows you to get involved in the media immediately. We will act as your dating agency, setting up the contacts, introducing you to your potential partners and then let you build the relationship! More than that we’ll even provide some support on keeping the relationship on track when things get difficult.

Your customers are out there listening and Relationship Builder can provide the tools that will allow you to talk with them not just at them. The Edge Relationship Builder can deliver tailor made solutions for businesses to enhance their online reputation across the majority of Social Media platforms to ensure that a consistent corporate message is delivered and sales opportunities maximised and measured, this includes the setup of accounts and the ongoing update of content if required

Cost:

The full Relationship Builder programme has an initial fee of £995 and includes the setup of online accounts for all the key Social Media platforms - you may not need everything at the outset; contact us and we can discuss what fits best for you. Ongoing content management and copywriting is available from £195 per month – we however recommend that you are always better to make the communications with your customers yourself.

Contact The Edge and start building your online relationships