The Edge? What is it? How do you achieve it ? How do you maintain it?

None of these questions are easily answered nor apply to all businesses or organisations in the same way. We all have different aims and objectives, changing priorities and evolving challenges - our approach therefore reflects this diversity. When you decide you need The Edge we'll respond by listening, provoking, planning and implementing. No standard solutions, no simple quick fixes, no false promises.

Our business relationships are built on the long term - your first project with The Edge is never viewed as your last.

Click on the slider to discover a little more about how you can get the Edge in your business.

Your website should be as individual as your business.

• Design to promote effectively who you are and what you do
• Content that reflects your sales proposition and works for search engines
• Optimisation strategies that ensures you can be found
• Content Management that is designed for your needs
• Reporting that is accurate and meaningfu
• Support that is timely and ongoing
• The Edge in Value and values

Getting The Edge online is no longer for the future it is a necessity now. We will work with you all the way from the drawing board to Google to give you the vey best chance of achieving it.

Off Line Marketing to complement your online presence.

• Design and Print of traditional print - brochures, flyers, leaflets or postcards.
• Brand development for product and promotional campaigns
• Business start up print packages
• Promotional materials for conferences, exhibitions and events
• Display materials, packaging and point of sale
• Vinyl graphics and canvas print
• The Edge in Value and values

Online marketing is a critical part of the marketing mix but for any number of reasons you still need The Edge when it comes to printed materials.

Project management and hand holding when you need it most

• Brand development, product concepts and promotional launches
• Exhibition and event management
• Facilitating internal and external communications
• Business and Marketing Planning
• Innovating, exciting and motivating organisations
• Press and Public Relations support
• The Edge in Value and values

Over the years we've been involved in managing projects large and small for any number of clients across Scotland. Being able to administer, report and implement tricky campaigns has helped give The Edge to a number of organisations.

Moving your online presence from marketing to selling

• E-commerce solutions for individual businesses
• Award winning online reservations systems for the hospitality industry
• Tracking, reporting and recommending
• Maximising distribution and integration with third party e-commerce sites
• Combine online and offline channels with effective e-marketing
• Support and advice on payment gateways
• The Edge in Value and values

Marketing your business, products and services online is sometimes just the start. E-commerce moves your customer from browser to buyer. You can get The Edge with your own web store more easily than you may think.

Build it and they shall come... Eh... No actually they won't

• Ongoing optimisation support and upgrading of best practice
• Implementation and understanding of the benefits of Web 2.0 (just ask!)
• Development of cost effective and measurable e-marketing and customer relationship building
• Support and ongoing help on making your graphics and web copy work for your site
• Understanding how web statistics and information can improve your web presence
• Using Web 2.0 Tools to reduce your traditional marketing costs
• The Edge in Value and values

Building a website is not the end of it. A box of brochures is of no use if sitting in the back office unsent; similarly your website needs to have The Edge when it comes to being found. Our Web 2,0 and optimisation support will help.